Probably yes, but no recent survey I could open measures the average profit margin. The American Med Spa Association's 2024 report puts average med spa revenue at $1,398,833 a year, and the last margin I could find in an AmSpa public summary was 29%, for 2018. My own arithmetic, applying a broker's 20% minimum target and that 29% to the average revenue, gives about $280,000 to $405,000 a year before tax for an average clinic. That's a calculation, not a measured profit, and the average hides a wide spread. In a late-2025 survey of 81 practices by Growth99, a marketing software company, 38% made under $500,000 a year.
I'm Lorea Lastiri, and I run Medspa Market Pro. We run Meta ads for med spas, so I spend a lot of time on the line between what a clinic brings in and what it keeps. Every number below links to the page where I read it on November 1, 2026, with the year and who was measured. Where a figure only exists in a paid report I couldn't open, I left it out and say so.
How much revenue does a med spa make?
The latest average I could find from the American Med Spa Association (AmSpa) is $1,398,833 a year in revenue per med spa, in its 2024 Medical Spa State of the Industry recap. AmSpa builds the report from a survey of med spa professionals and publishes it about every two years. That's about $116,600 a month. The recap gives the figure next to its 2023 location count and doesn't label the revenue year, so I read it as 2023.
Here is every average revenue figure I found in AmSpa's public summaries, with the year it describes.
| Year measured | Average revenue per med spa | Report it comes from |
|---|---|---|
| 2023 (my reading of the recap) | $1,398,833 | AmSpa 2024 report recap |
| 2022 (my reading of the recap) | $1,307,587 | AmSpa 2024 report recap |
| 2022 | $1,982,896 | AmSpa 2022 report summary |
| 2021 | $1,722,551 | AmSpa 2022 report summary |
| 2018 | $1,526,382 | AmSpa 2019 report summary (a copy hosted by a software company) |
Two different numbers for 2022. The 2022 report came out in August 2022, before that year was over. AmSpa says its researchers combined survey answers with public data such as census figures to build its figures and forecasts. The 2024 report then gave a much lower 2022 average. AmSpa's public recap doesn't explain the change, so I use the newer figure and show you both. The 2022 report also gave a single-location med spa's revenue as $121,632 a month.
The same 2024 recap gives three more averages. The average med spa had 245 patient visits a month, patients spent an average of $527 per visit, and 73% of patients were repeat patients. Don't multiply them to rebuild the revenue figure. Multiplied, they come to about $1.55 million a year, more than the $1,398,833 average, and the recap doesn't explain the gap.
The average med spa isn't the typical one
An average can be pulled up by a few large clinics, and AmSpa's public summaries give averages, not medians. The clearest public look at the spread I found is Growth99's 2026 State of Aesthetic and Elective Wellness Marketing report (page 15). Growth99 sells marketing software to clinics. It surveyed 81 practices across the US in the last three months of 2025, mostly owners, including med spas, dermatology practices, wellness centers and aesthetic surgery practices.
| Yearly revenue | Share of the 81 practices |
|---|---|
| Under $500,000 | 38% |
| $500,000 to $1 million | 26% |
| $1 million to $2 million | 18% |
| Over $2 million | 18% |
That's a small sample with mixed practice types, so read it as a shape, not a census. Still, it says most practices in that survey made less than AmSpa's average.
Growth99 reads its own numbers the same way. It says the practices over $2 million likely include some with very high revenue that pull the average up. AmSpa's 2024 recap adds two facts worth keeping in mind. 81% of med spas are single-location, and 18% were newly opened in 2023, so a large share of clinics are small or still building their patient list.
So compare your clinic with clinics your size and age. A two-year-old single-room clinic at $600,000 isn't failing because it's under $1.4 million. If you're deciding whether to open one, how long it takes to break even depends on startup cost and how fast the patient list builds, and I found no public figure for it.
What is a med spa's profit margin?
The last profit margin I could find in an AmSpa public summary is 29%, measured for 2018 in its 2019 State of the Industry summary. That report used AmSpa's 2018 survey of US med spas, according to LaingBuisson's report on it. The summary doesn't say which costs come out before that 29%, or whether the owner's own pay is one of them. The public summaries of the 2022 and 2024 reports don't give a margin at all.
Here is how the margin figures I could open compare.
| Margin | Who says it | What it is |
|---|---|---|
| 29% | AmSpa, 2019 report (2018 data) | Survey average, cost definition not stated |
| At least 20%, 30% to 35% for highly efficient practices | Pacific Reliance, a broker that sells medical practices, writing on AmSpa's site in February 2024 | Target net profit, not a survey |
| 38% | Growth99, 2026 report (page 20) | Labeled "industry profit margins" with no source or cost definition |
You'll also see 15% to 25% and 20% to 25% quoted on several software company blogs. I couldn't trace those ranges to a survey I could open, so I don't use them here.
My reading is that a well-run med spa can keep 20% or more of revenue as profit, and that I found no recent, measured average in a public source you can check. Your own monthly profit and loss statement is a better benchmark than any of these.
Where the money goes between revenue and profit
Staff pay is the biggest cost. AmSpa's CEO wrote in 2018 that payroll and benefits were the largest expense category in its 2017 State of the Industry report. After that come products, rent, devices and marketing. Here is what public sources say about each.
| Cost | What the public sources say | Source |
|---|---|---|
| Provider and staff pay | Largest expense. Single-location med spas average eight employees. Average full-time salaries in 2022 for two of the roles AmSpa lists were $80,348 for a registered nurse and $120,691 for a medical director. A broker flags labor above 40% of revenue as higher than average. | AmSpa 2017 report via its CEO, AmSpa 2024 recap, AmSpa 2022 summary, Pacific Reliance |
| Products (toxin, filler, skincare) | A broker's target is 20% to 30% of each category's revenue, with neurotoxins at the higher end. | Pacific Reliance |
| Rent and build-out | No public figure I could open. AmSpa's full report covers start-up costs and an expense breakdown, but it costs $995. | AmSpa report page |
| Lasers and devices | No public figure I could open. | |
| Marketing | No marketing share of revenue I could confirm in a free primary source. AmSpa's free 2024 recap doesn't publish one. In Growth99's 2026 survey, 52% of its respondents spent under $2,500 a month. | AmSpa 2024 recap, AmSpa site, January 2026 |
| Cost of a new patient | $132 per new patient and $39 per lead, from Growth99's own customer practice marketing data. Growth99 doesn't say how it defines a new patient or how many customers are in the data. | Growth99 2026 report, page 20 |
In plain words, here is how each one eats into profit.
- Provider pay is the biggest line. It hurts most when providers are paid for hours with empty chairs. If you pay commission on medical treatments, check your state's rules first. AmSpa has warned that commissions on medical fees can run into fee-splitting and kickback laws in some states.
- Product cost takes a bigger share of each visit when you discount. A 20% off toxin special doesn't make the toxin 20% cheaper, so the discount comes straight out of your margin on that visit.
- Rent and devices are fixed. You pay them whether the calendar is full or half empty. That's why a slow month hurts profit far more than it hurts revenue.
- Marketing is the cost you can change fastest, in both directions.
- New-patient cost is the part of marketing that decides whether marketing pays. More on that below.
For a step-by-step review of your own numbers, use our med spa profitability audit checklist.
How much does a med spa owner make?
No public survey I could open measures what med spa owners take home. AmSpa's full report lists average compensation in its contents, but it's a $995 report, and the public summaries I could open give staff salaries at most. One software company's blog says AmSpa's 2022 report put owner pay at $300,000 to $375,000. I couldn't find that in AmSpa's public summary of that report, so I don't use it.
What you can do is the arithmetic. An owner's money comes in two parts. One is pay for work, if the owner injects or manages, and that's already counted in labor. The other is the profit left at the end. Here is profit at the average revenue, using the margin figures above.
| Revenue | Margin | Profit before tax |
|---|---|---|
| $1,398,833 (AmSpa latest average) | 20% | $279,767 |
| $1,398,833 | 29% | $405,662 |
| $1,398,833 | 35% | $489,592 |
| $500,000 | 20% | $100,000 |
This is my arithmetic, not a pay survey. These are estimates for context, not financial or tax advice. They come before income tax, loan payments and anything you reinvest. And as the spread above shows, many owners run clinics under $500,000, where the same margin leaves a much smaller number. That last row is closer to what many owners in Growth99's sample would see.
At least one of the blogs that rank for this question builds its owner pay range the same way, from revenue times margin, using revenue of $1.5 million to $2 million.
The lever you can move fastest is what a new patient costs
Most med spa patients already know you. AmSpa's 2024 recap found 73% of patients are repeat patients. That means a new patient is a cost you pay once, and the profit comes from the visits after.
So the cost of each new patient goes straight to the bottom line. Here is the math with round, illustrative numbers, not from a measured campaign.
| Clinic A | Clinic B | |
|---|---|---|
| New patients a month | 20 | 20 |
| Ad spend per new patient who comes in | $200 | $150 |
| Monthly spend for those patients | $4,000 | $3,000 |
| Difference over a year | $12,000 more profit for Clinic B |
Same number of new patients, same revenue, $12,000 more profit. That's money you keep without adding a treatment room or a provider.
To get the real number for your clinic, divide ad spend by first visits that actually happened, not by leads. A cheap lead that never books costs more than an expensive one that does. Our guide to cost per lead vs cost per booking walks through the full math. For what clinics pay for each kind of marketing, see med spa marketing cost. If you're still planning a clinic, our med spa business plan guide covers startup costs and projections, and our 2026 marketing benchmarks show where clinic marketing most often breaks.
Common questions
Are med spas profitable?
Probably yes, but no recent survey I could open measures the average margin. The last profit margin I could find in an AmSpa public summary was 29%, for 2018, and AmSpa's 2024 report puts the latest average revenue at $1,398,833 a year. Averages hide a wide spread, so a clinic in its first year or under $500,000 in revenue can look very different.
How much does a med spa make a month?
AmSpa's 2024 report gives a latest average yearly revenue of $1,398,833, which is about $116,600 a month. Its 2022 report gave $121,632 a month for a single-location med spa. Many clinics make far less, so compare yourself with clinics your size.
How much does a med spa owner make?
No public survey I could open measures owner pay. My own arithmetic, applying a broker's 20% minimum target and AmSpa's 2018 margin of 29% to AmSpa's latest average revenue of $1,398,833, gives about $280,000 to $405,000 a year before tax at an average clinic. That is my calculation, not a pay survey, and a smaller clinic earns proportionally less.
What is a good profit margin for a med spa?
AmSpa's 2019 survey measured 29% for 2018. A broker writing on AmSpa's site in 2024 said net profit should be at least 20% of revenue, with highly efficient practices at 30% to 35%. Treat those as reference points and track your own monthly.
How big is the med spa industry?
AmSpa says the industry has passed $17 billion in revenue and grows by more than $1 billion a year. Its 2024 report counts 10,488 med spa locations in 2023, up from 8,899 in 2022.
Can a non-doctor own a med spa?
It depends on your state. Rules on who may own a medical practice are set state by state, and some states restrict ownership by people who aren't physicians. Still, AmSpa's 2024 report found 67% of single-owner med spas are owned by people who are not MDs or surgeons. Check your state's rules with a healthcare attorney before you sign a lease. Our business plan guide covers this section of your plan.
Want to see what a new patient costs you?
That's the number the First Visit Test is set up to show you. The First Visit Test is $299 for the first month, then $1,000 a month, and you can cancel anytime. We build one Meta campaign for one treatment, with the offer, the ad and the sign-up form, and write your front desk's follow-up script. Your ad budget goes to Meta directly, and the campaign, form and audience stay in your ad account. We report spend, sign-ups and cost per sign-up, and you add bookings and attended visits, so you can see your real cost per new patient. We don't promise a number of patients.
Rather ask first? Message Lorea and I'll reply in writing within 24 hours. For broader work like local SEO, Instagram or more treatments, I start with a written audit and quote the rest in writing, month to month.