Lorea Lastiri, founder of MedSpa Market Pro.
Lorea writes and builds marketing systems for medspas, aesthetic clinics, and plastic surgery practices that want more qualified visibility, stronger trust signals, and better booking paths.
Lorea began helping brands with SEO content creation and social media management more than 12 years ago. Her current work is focused on the medical aesthetics space: medspas, aesthetic clinics, and plastic surgery practices that need marketing tied to bookings, not vanity metrics.
Her writing and strategy cover local SEO, treatment pages, paid ads, Instagram portfolio positioning, medspa content, email follow-up, lead conversion, and the trust signals patients look for before booking.
- Founder-led medspa marketing strategy.
- Experience across SEO content, social media, paid acquisition, and retention workflows.
- Focus on qualified inquiries, booked consults, patient education, and rebooking systems.
How Lorea approaches medspa marketing content
The goal is to make each page useful to both the patient and the clinic. That means answering real treatment questions, showing proof in the right places, and sending the reader toward a next step that fits their intent.
For clinics, the important question is not “did this get published?” It is whether the content helps the right patient understand the treatment, trust the provider, and request the right consultation.
Editorial standards
- Write for real patient decision points, not generic beauty traffic.
- Keep claims grounded, compliant, and specific to the treatment.
- Support service pages with internal links, FAQs, proof, and local intent.
- Connect education to booking, rebooking, and follow-up workflows.
Recent medspa marketing guides
Need a medspa marketing audit?
Lorea can review your visibility, website trust, booking path, and growth opportunities.