PAY PER BOOKING FOR MEDSPAS
$300 per booked appointment. Nothing if they don't book.
We build the landing page, run the ads and handle follow-up. You pay a flat $300 when a real patient confirms an appointment. No retainer. No ad-spend gamble. No lead lists full of price shoppers.
Three steps. One price. No guessing.
We build the campaign
Landing page, ad creative, targeting, offer positioning — built around your highest-margin treatments and your actual service area.
Patients book directly
No lead forms. No "someone will call you back." Patients see the treatment, see the proof, and book a real appointment on your calendar.
You pay $300 per confirmed booking
If the appointment is confirmed and matches the agreed qualification rules, you pay. If it doesn't, you don't. Every booking is tracked and reviewable.
Not every inquiry counts. That's the point.
A booking only qualifies when it meets all four rules:
Right treatment
The patient is requesting a service your clinic actually offers and wants to acquire patients for.
Right location
The patient is in your service area, not three cities away.
Real intent
The patient confirmed a specific appointment, not "just asking a question."
Clean lead
No duplicates, no spam, no wrong-fit requests. If it doesn't pass, you don't pay.
Strongest results with these treatments
If you run one of these and your front desk picks up the phone, this model will almost certainly work for you.
Treatments that fit the model
- Botox and injectables — High repeat rate, fast consult cycle, strong margins. The ideal Pay Per Booking treatment.
- Laser hair removal packages — Multi-session commitment means higher LTV per acquired patient.
- Body contouring and weight loss — Consultations convert well when the landing page handles objections upfront.
- Med-grade facials and skin resurfacing — Works when the clinic has strong before/after proof and reviews.
Why this instead of a retainer or lead vendor
| Model | What you pay for | What can go wrong |
|---|---|---|
| Monthly retainer | Strategy, content, ads, reporting — whether or not it produces appointments | You pay $3K–$8K/month. The agency stays busy. Your consult calendar doesn't move. |
| Lead vendor | A list of names and phone numbers | Half are price shoppers. A quarter are outside your area. Your front desk wastes hours chasing dead leads. |
| Pay Per Booking | A confirmed appointment on your calendar from a patient who wants the treatment you offer | Only works if you pick up the phone and your margins support $300/booking. That's why we check fit first. |
Numbers from real medspa growth work
What we check before your first ad goes live
Operational rigor matters before traffic starts. These are the pieces that decide whether booked appointments turn into real revenue.
How to decide if this model fits your clinic
Do your margins support $300 per appointment?
If your average treatment value is $500+ and your close rate from consult to treatment is above 50%, the math works. If you're selling $80 facials, it probably doesn't.
Can your front desk respond within 5 minutes?
Speed-to-lead is the single biggest factor in show rates. If your team takes hours to call back or doesn't text at all, even perfect campaigns underperform.
Do you have appointment availability?
If your books are full for the next 6 weeks, scaling acquisition doesn't make sense yet. This works best when you have capacity to fill.
Are you willing to track and review together?
This isn't a black box. You'll see every booking, every source, every qualification decision. Clinics that engage with the data get better results.
Want to see if $300/booking works for your clinic?
I'll review your treatment margins, booking path, follow-up process and current marketing. If Pay Per Booking is the right model, we'll scope it. If a different system makes more sense, I'll tell you that instead.