MedSpa SEO Case Study: Local SEO Landing Page Success
50K plus clicks and 4.3M impressions through targeted local SEO
When LA ViE MD MedSpa first contacted us, their organic visibility was flat. They averaged fewer than 200 clicks per day and most traffic came from broad, non-location-specific queries. They wanted to attract more high-intent local patients, improve client acquisition, and reduce dependence on paid ads.
After launching a targeted local SEO strategy, performance accelerated quickly:
- 50.3K total organic clicks in the last 12 months
- 4.31M impressions across high-intent local queries
- 1.2 percent average CTR
- Rankings rising to an average position of 15.9
Growth began within weeks of launch and continued steadily month after month.
Challenge: Broad Content Was Losing Local Patients
The clinic had service pages, but they targeted broad terms like “laser hair removal services.” These pages didn’t rank for searches that matter to med spas:
- “Botox near me”
- “Laser hair removal in [city]”
- “HydraFacial [city]”
Competitors using localized pages captured the visibility and appointments, leaving the clinic underexposed in their own service areas.
Solution: Capture High-Intent Local Searches With Service plus Location Pages
The primary objective was to capture high-intent, location-based searches by creating dedicated landing pages for each service at each of the clinic’s three locations.
Instead of using broad service pages, this approach ensured that searchers looking for treatments near them found a page tailored to their city and their specific needs.
The process included:
1. Keyword Research & Search Console Data Analysis
We used Google Search Console to:
- Identify which treatments and locations were already generating impressions without dedicated pages.
- Pinpoint emerging location-specific queries and long tail keywords that could justify new high-quality content.
- Monitor impression spikes as new pages went live, confirming Google’s early testing of them in search results.
2. Creating Service + Location Pages
Instead of relying on broad, generic service pages, we built separate landing pages for each treatment in each location (e.g., Body contouring in [City A] and Body contouring in [City B]).
This allowed us to:
- Match search intent for people looking for treatments near them.
- Strengthen geo-relevance signals that improve rankings in Google’s local search results.
- Make pages harder for competitors in the same area to outrank.
3. SurferSEO-Optimized On-Page Content Creation
Each page was structured and written to:
- Include location-specific relevant keywords naturally throughout titles, headings, and body text.
- Address common patient questions for that treatment in that location.
- Highlight location-relevant details such as practitioner credentials, special offers, or neighborhood landmarks.
4. Blog Content to Support Local Pages
We reviewed the queries bringing impressions to these service+location pages and created supporting blog content for related subtopics.
Example: If “Botox for jawline slimming [City A]” appeared in search data, we produced a blog post covering that topic and linked it back to the main Botox page for that city.
5. Local Link Building & Authority Signals
To strengthen rankings for competitive local terms, we supported the new pages with:
- Links from local directories, partnerships, and press mentions.
- Internal linking between related treatment and location pages.
- Building authority through blog content outreach and local features.
6. Identifying New Local Service Opportunities
Search data revealed treatments people were searching for in each location that were not yet part of the site’s offerings. This provided insights for potential service expansion and content opportunities tailored to local demand.
7. Website Redesign & Enhancing Landing Page User Experience
In addition to SEO, we redesigned and restructured the landing pages to improve conversion rates and customer engagement. This included:
- Adding clear, prominent CTAs to encourage booking or contacting the clinic.
- Incorporating a before-and-after photo section to showcase real patient results.
- Including a photo gallery for a visual overview of the treatment experience.
- Ensuring mobile-optimized layouts for fast loading, easy navigation, and strong usability on all devices.
Results: Rapid Impression Growth and New Market Insights
Within weeks of publishing the optimized pages:
- Significant spike in impressions across all general landing pages, with continued growth projected until rankings stabilize.
- Faster-than-expected visibility gains due to the business’s existing niche authority.
- Increased visibility and bookings, helping the clinic consistently attract new clients.
- Actionable insights for new location pages, ensuring stronger relevance and competitive defensibility.
- Organic blog topic generation from search demand data, reducing guesswork in content planning.
Key Insights: Why Localized SEO Delivers Faster Wins for MedSpas
Authority + Optimization = Significant Growth. Businesses with strong niche credibility can achieve faster ranking improvements and sustainable growth when SEO best practices are applied strategically.
Location-Specific Pages Capture High-Intent Leads. By targeting services per city/area, rankings become harder for competitors to displace and traffic aligns better with conversion-ready searches. Note that location-specific pages work best when paired with an optimized Google Business Profile, ensuring MedSpas capture visibility both in organic listings and Google Maps/local pack results.
Search Data Fuels Growth Beyond SEO. Impression mapping not only guides content but also reveals service expansion opportunities aligned with proven demand.
Next Steps: Scaling Digital Marketing with Location-Optimized Pages & Targeted Content
Expand service pages → attract more qualified website visitors who are ready to book treatments.
Develop targeted blog content → strengthen authority in local markets and generate more inbound leads.
Leverage search data → uncover new revenue opportunities per location and stay ahead of competitors.
By aligning future SEO efforts with patient search behavior, these steps ensure the clinic can adapt quickly to market shifts, capture emerging demand, and secure long-term growth across all service areas.
Conclusion: From Broad Reach to Local Domination in Medical Spa SEO
This project confirms the power of combining niche authority with a targeted SEO strategy and optimization. The rapid impression growth achieved in just a few weeks demonstrates the scalability of this approach.
By continuing to build location-specific pages and create content tied to actual search behavior, the business is positioned to rank higher, achieve top rankings, attract consistent organic traffic, and reduce dependence on paid advertising. This not only helps drive traffic but also gives the clinic a lasting competitive edge in their market.
Looking to replicate these results for your MedSpa?
Request a custom quote today and discover how our boutique SEO services and content marketing strategies can help your MedSpa rank higher, attract new clients, and reduce ad spend.
At Medspa Market Pro, we’re a boutique digital marketing agency dedicated to helping medical spas and aesthetic clinics grow sustainably. Unlike one-size-fits-all providers, we combine SEO expertise, content strategy, and paid advertising know-how into tailored campaigns that align with your brand and business goals. Our boutique model means you get direct, personalized attention and strategies designed for measurable results, not cookie-cutter templates.
