Med Spa Facebook and Instagram Ads, Built Around a First-Visit Offer

Do Facebook ads work for med spas?

They can, when the ad sells one clear first visit and someone replies to every sign-up fast. In our own example, one medspa's Meta campaign produced 370 leads at $13.26 each over six months, using a 15% first-treatment coupon and scaling to about $900 a month in ad spend. Those were leads, not booked patients, and every clinic's offer and market are different.

Med spa campaigns usually break in one of three places. The offer is vague, the form asks too much, or sign-ups wait a day for a reply. That's why the test covers the offer and the front desk follow-up as well as the ad. Read the full Facebook ads case study.

What we build for your clinic

1. The first-visit offer: we pick a treatment you already sell and shape an offer worth booking, such as a first-visit price or a complimentary add-on. The terms are shown up front in the ad.
2. The ad: one Meta campaign for Facebook and Instagram, with images, copy and a local audience, set up in your own ad account.
3. The sign-up form: patients request the offer through a short form inside the ad, so nothing changes on your website. Each sign-up reaches you in Meta Business Suite on your phone.
4. The follow-up script: the text and email your front desk sends each sign-up to book the visit, written for your offer.
5. Updates you can act on: a quick read after the ad's first week, and an update 5 days before your renewal date with spend, sign-ups, cost per sign-up and what we would change, or where the build stands if the ad hasn't launched yet.

The campaign, form and audience stay in your ad account. If you cancel, you can keep running them yourself.

How it works, and when you pay

1. 1. Start your first month. Pay at checkout and tell us which treatment to test. You pay $299
2. 2. Give us access. Add Medspa Market Pro as a partner on your Facebook Page and ad account (about 10 minutes, no passwords), then send the treatment, your offer, 5 to 10 photos and your booking details. You choose your daily budget in Meta
3. 3. We build it. Offer, ad, form and follow-up script, live within 7 days of having your access and basics. You approve the ad in writing before it runs, and time waiting for your approval doesn't count. You receive the ad to approve
4. 4. We run and manage it. Sign-ups reach you as they come in, we adjust the campaign as results arrive, and your team follows up with the script. You pay Meta directly, for example $20 a day
5. 5. You get updates. A quick read after the ad's first week, and an update 5 days before your renewal date so you can decide in time. If the ad hasn't launched yet, that update says so and what's left to do. You receive two written updates
6. 6. Continue or cancel. If you do nothing, the plan continues at $1,000 a month from your renewal date, 30 days after checkout. Email us before then and you won't be charged again. You pay $1,000 a month from your renewal date

What the first month costs, all in

You choose the daily ad budget. This example uses $20 a day, the lowest budget we recommend, for 30 days of ads.

$299 + $600 = $899 for the first month. Your first month of ads is usually a little shorter, because ads start once you approve them. From month two it's $1,000 a month with us, plus the ad budget you set with Meta. The price doesn't cover your ad budget, the cost of any complimentary treatment in your offer, or campaigns for more treatments, which we quote in writing.

Which treatment should you advertise first?

Pick a treatment with a visible result and open appointment slots, such as HydraFacial, laser hair removal, lip filler or microneedling. The treatment you most want to sell is rarely the best first ad for people who don't know you yet. Our guide to what treatment to advertise first on Facebook walks through the choice, and the laser hair removal ad examples and lip filler ad concepts show how a brief turns into an ad.

You confirm clinical eligibility, provider scope and your state's advertising rules for the offer. If Meta rejects an ad, we revise and resubmit it at no extra cost. Prescription treatments need more care in Meta ads, so we plan those offers with you before anything is written.

Is it a fit?