Medspa Facebook Ads Case Study: $12 Leads for Bay Area MedSpa
How optimized Facebook ad campaigns generated hundreds of leads at an average $12.48 cost per lead for LA ViE MD MedSpa
In the competitive world of medical spas, standing out requires smart, data-driven marketing. Here’s how we transformed LA ViE MD’s (a premier medspa in the Bay Area) lead generation system.
By shifting from costly Google Ads to optimized Facebook campaigns, we achieved remarkable results at a fraction of the cost.
Over the past 6 months, our targeted Facebook ads strategy delivered impressive results:
- $11,872.98 total ad spend
- 951 leads (form submissions)
- $12.48 average cost per lead
- 239,450 total reach
These metrics represent steady growth, with ongoing optimizations ensuring consistent performance even in a competitive Bay Area market.
Client Overview: Who is LA ViE MD MedSpa?
LA ViE MD MedSpa operates in the bustling Bay Area, with locations in Los Gatos, Danville, and Livermore.
They offer a range of aesthetic and wellness services, including:
- Botox and fillers
- Facials and laser treatments
- Hair removal
- Weight loss programs, including regulated pharmaceuticals like Semaglutide
As a growing practice, LA ViE MD aimed to attract more qualified leads to fill appointment slots, but they were hitting roadblocks with traditional advertising.
The Challenge: Inefficient Lead Generation in a Saturated Market
Before our involvement, LA ViE MD clinic relied heavily on Google Ads, which proved inefficient in a saturated market.
- High costs per lead: Lead costs often exceeded $50+ per lead, with no viable conversions at sustainable rates.
- Strong Competition: The medspa industry in the Bay Area is fierce, driving up bids and reducing ROI.
- Regulatory Constraints: Services like Semaglutide can’t be directly advertised due to pharmaceutical guidelines, requiring creative, compliant workarounds.
Industry benchmarks highlight the issue: Average cost per lead (CPL) for medspas on Google Ads ranges from $50 to $100+, while Facebook Ads typically hover between $20 and $50.
LA ViE MD needed a pivot to something more targeted and affordable.
The Strategy: Building Location-Specific Facebook Lead Campaigns for Maximum ROI
We designed a lead-focused Facebook Ads strategy, starting small and scaling based on data.
The core was a 15% off all treatments coupon offered in exchange for contact details (name, phone, email).
This created immediate value while building a nurture pipeline.
Key strategic elements included:
Creative Testing: We experimented with various formats to find what resonated.
- Static images for quick impact
- Carousel ads showcasing before-and-after results
- Videos demonstrating treatments and client testimonials
Audience Targeting: Focused on Los Gatos initially for hyper-local precision.
Lookalikes: Created from high-engagement sources to expand reach to similar prospects.
Pixel Optimization: We trained Meta’s algorithm to show ads to people most likely to convert, lowering CPL month after month.
Compliant Approach for Regulated Services: For Semaglutide, we avoided direct ads. Instead, we used lead magnets like a “Weight Loss Tips Guide” to capture emails, followed by nurturing sequences that gradually introduced solutions.
Budget started modest and ramped up to $900 per month, allowing for iterative testing without overspending.
Implementation: From Launch to Optimization
The campaign kicked off with the 15% OFF Leads Campaign (Los Gatos).
- Timeline: Ran for 6 months, with weekly reviews and adjustments.
- Ad Delivery: All ads were active and optimized for Meta leads.
- Conversion Process: Leads downloaded the coupon via forms; our team followed up with calls to book appointments, turning digital interest into real bookings.
- Testing Phases: Early months focused on A/B testing creatives and audiences. Videos emerged as top performers, driving higher engagement.
By month 3, we had a winning formula ready for expansion.
The Results: Low-Cost Leads and Scalable Growth
The campaigns delivered consistent results, with leads flowing in steadily and costs remaining competitive. Here’s a breakdown of performance over the full period (May 29, 2025 – Nov 29, 2025):
- Livermore Location: $2,586.18 spent, 239 leads, $10.82 cost per lead, 65,430 reach
- Danville Location: $3,211.35 spent, 258 leads, $12.45 cost per lead, 72,678 reach
- Los Gatos Location: $6,075.45 spent, 454 leads, $13.38 cost per lead, 101,342 reach
This screenshot from Facebook Ads Manager shows the overall results across the three campaigns, highlighting total spend, leads, cost per lead, and reach for the 6-month period.
Recent monthly performance (Oct 30, 2025 – Nov 28, 2025) demonstrates sustained efficiency as the campaigns matured:
- Livermore Location: $1,380.72 spent, 125 leads, $11.05 cost per lead, 49,111 reach
- Danville Location: $1,388.19 spent, 115 leads, $12.07 cost per lead, 46,669 reach
- Los Gatos Location: $1,383.17 spent, 104 leads, $13.30 cost per lead, 39,655 reach
This screenshot captures the last 30 days’ data, illustrating how optimizations led to continued low costs and strong reach in a single month.
Overall, the strategy reduced average cost per lead by focusing on high-intent local traffic, resulting in a pipeline of qualified prospects that boosted bookings and ROI.
Key Lessons for MedSpa Owners
Location-Specific Targeting Wins. Customizing campaigns per city/area captures more relevant searches and improves ad relevance scores, lowering costs.
Optimization is Ongoing. Regular A/B testing and budget adjustments ensure campaigns adapt to audience behavior and platform changes.
Data Drives Decisions. Metrics like cost per lead and reach provide insights for refining creatives and scaling successful elements.
Integration Amplifies Results. Pairing ads with strong social media and SEO (as seen in our related case studies) creates a cohesive funnel that maximizes patient acquisition.
Next Steps: Scaling and Expansion
With 6 months of proven success, LA ViE MD is poised for more.
Next steps include:
- Enhancing lead magnets with downloadable guides.
- Building email nurture sequences for long-term engagement.
- Increasing budget as spa capacity grows, potentially to $5,000+ per month.
This approach ensures sustainable growth in a regulated industry.
Conclusion: From Costly Ads to Efficient Lead Machines
This case study highlights how a structured Facebook ads approach can deliver low-cost leads in a competitive market. By combining location-specific targeting, budget optimization, and continuous iteration, LA ViE MD MedSpa now enjoys a reliable stream of patient inquiries, reducing reliance on other channels and driving measurable growth.
If you’re ready to optimize your MedSpa’s ads for better ROI:
👉 Request a quote today to learn how we can build a custom lead generation system for your clinic.
